Epson’s F370 arrives with a primer for sublimating on cotton

At PRINTING United Expo 2026 in Las Vegas, Epson introduced the SureColor F370, a dye-sublimation printer for makers, small businesses, schools and customisation shops. It prints up to 13 × 19 inches, with a 150-sheet letter-size cassette and a 15-sheet tray for the large size. The list price is $999.

Alongside it came Sublimation Primer for Cotton ($149.95), a liquid treatment that lets sublimation inks bond with white and light-coloured cotton garments, not only polyester. Both go on sale in November 2026 through Epson partners and the Epson online store.

Why it matters to us: cotton has always been sublimation’s great limit. A primer opens the door to the cotton T-shirts our customers keep asking about — we will test it before we offer it.